6th March 2012
"Heroes" Vincents Heroes.
Jenny Holzer
For this blog i am going to be writing about a female artist who i had never heard of before Vince's lecture. In the lecture he told us about 2 female conceptual artists, Adrian Piper & Jenny Holzer. Both, in different ways, projected messages across cities that questioned some forms of society. Often very simple typography pieces, the "canvas" they used was the streets and the messages were successful in standing apart from all the current advertising and branding that has took a firm grasp over our modern day cities.
Jenny Holzer, is who am going to be writing about for this entry. Her medium, whether it formed on a billboard, rooftop, t-shirt, plaque or as an LED sign, was always typography. Very simple but strong messages.
Born in the 1950's, Ohio, USA, Holzer originally starting getting creative by creating abstract paintings. However, during the 1980's she found herself submerged amongst other feminist artists. All were looking for new ways of visualising narrative/commentary pieces which coinsided with visual surroundings and modern era society.
She relies on public eyes landing upon her work and with her messages she uses landscape and architecture to reach her target audience. Her messages have often attacked ignorance and violence, the artillery being kindness, humour and courage for the publics inner morals.
Jenny Holzer made her name by creating large scale public displays which included architectural structures, buildings and billboard advertisements. The structure of her visuals are fairly simple, it is the combination of words and ideas.
