"Heroes" L4 ITap Part 2: SO-ME Design Hero

28th February 2012
"Heroes" SO-ME
Clifford Joseph Price


This blog entry is in response to David's SO-ME hero lecture. As he explains SO-ME is the art director for Ed Banger records.
I love anything visual that relates to electronic music, whether it be vinyl design, album artwork, web design or any other promotional material. After Davids lecture, one thing stood out to me about his chosen hero SO-ME is the variation in his work across different platforms, examples from graphic design, film and animation.


I started to think about my musical heroes and where my influences stemmed from. When i was about 13 years old a freind introduced me to the world of drum and bass. I instantly fell in love with the "Junglist" theme of music which took influence from a lot of break, reggae, hip-hop, house and techno. One of the first labels i began to associate myself with was a label called Metalheadz. Founded in 1994 it became a very influential record label on me, one of it's co-founders is who i am going to be talking about in this blog. This mans name is Clifford Joseph Price, or how many people know him "Goldie".







"Heroes" L4 ITap Part 2: Clive on Bernbach

21st February 2012
"Heroes" Clive on Bernbach
123 KLAN


In response to Clives lecture about Doyle Dane Bernbach, who are acclaimed as one of the most influential creative advertising suits ever. Bill Bernbach, Ned Doyle and Mac Dane all formed together using their skills to form DDB. I found what Clive had to say about Bernbach very inspiring, especially hearing how passionate he was about DDB in particular Bernbach. It made me think about other creative agencies who have influenced me. My particular tastes and interests may be slightly different than Clives, however his passion and enthusiasm of his "Hero" can be projected by me and my so called "Heroes".


I started to look through my earliest graffiti/urban art books, to try and find who had originally set me off with this obsession for urban visuals.
I had always enjoyed work from such artists as Banksy, Robbo, Stack, Arron Bird, who are all pretty much solo artists making their name through the "old skool" illegal form of Graffiti. It wasn't until i left secondary school that i started developing a love for sharper, smarter, digital forms of this "graffiti" style.
In the last 7 or 8 years i have seen an increase of this "street", "urban", "graffiti" style of work making its way onto advertisements, music videos, websites and magazines.
Not always necessarily stereo-typical wildstyle graffiti done with spray paint, yet a more sharp, clear and expendable design with some form of urban visual influence. Logos, icons, backgrounds, characters, 3D, shapes, colours, typography have always been a part of advertising yet i believe there is a demand for urban inspired graphics that moves with our ever growing cities and youth culture.


123Klan were probably one of the first "crews" to open my eyes up about urban design digitally. A more versatile, sharper, more appealing form of graffiti design. I have always loved the messy, scrawl type designs that are mocked up illegally on street corners, yet 123Klan have taken this influence and turned it into something that can be shown on a wider platform attracting more audiences for their unique style of work, that now has been used in advertising campaigns for some major companies.





"Heroes" L4 ITap Part 2: Information Design

14th February 2012
Information Design
Information Typography - David Carson




" You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience." - David Carson


I have chosen David Carson as my "Hero" for this Itap as he inspires me greatly with his influential informative typography. 
From the critiques i have read online, there is a lot of critical judgement on his work. A lot of designers/typographers are stating that within information design a piece of typography should not stand out, it should stand for the message and not be illegible. However David Carson breaks the rules with his work and a lot of his work is "not legible". 
Why? well personally i think that typography should be looked at and admired as well as being just a form of information. This is what David Carsons approach is to his work.




"Grunge God"

iBeatmyRobot